Unit 1
Part A Text
TextA Business and Your Life
TextB A Pound of Butter
Part B Fast Reading
Unit 2
Part A Text
TextA Marketing Is All Around Us
TextB About the Newspaper
Part B Fast Reading
Unit 3
Part A Text
TextA Buying Motives
TextB Jim's Service, Inc
Part B Fast Reading
Unit 4
Part A Text
TextA Selling
TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
Part B Fast Reading
Unit 5
Part A Text
TextA American Business Heroes
TextB The Eskimo Widow
Part B Fast Reading
Unit 6
Part A Text
TextA Henry Ford and the American Automobile
TextB The Higher Education of the USA
Part B Fast Reading
Unit 7
Part A Text
TextA Types of Business Organizations
TextB The Trouble with Being a Tycoon
Part B Fast Reading
Unit 8
Part A Text
TextA Other Types of Business Organizations
TextB Woolworth Closing Down
Part B Fast Reading
Unit 9
Part A Text
TextA The Coca-Cola Company’S First Hundred Years(Ⅰ)
TextB The Coca—Cola Company’S First Hundred Years(Ⅱ)
Part B Fast Reading
Unit 10
Part A Text
TextA Brand and Brand Names(Ⅰ)
TextB Brand and Brand Names(Ⅱ)
Part B Fast Reading
Test2
Vocabulary
Key