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新编商务英语泛读 第一册 吴长镛 高等教育出版社

  • 作者:吴长镛
  • 出版社:高等教育出版社
  • 图书书号/ISBN: 9787040158113
  • 出版日期: 2004年8月
  • 定价:¥33.0元
  • 本店价:¥33.0元
  • 类型:指定教材
  • 购买数量:
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    图书简介

    图书目录

     Unit 1
     Part A Text
      TextA Business and Your Life
      TextB A Pound of Butter
     Part B Fast Reading
    Unit 2
     Part A Text
      TextA Marketing Is All Around Us
      TextB About the Newspaper
     Part B Fast Reading
    Unit 3
     Part A Text
      TextA Buying Motives
      TextB Jim's Service, Inc
     Part B Fast Reading
    Unit 4
     Part A Text
      TextA Selling
      TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
     Part B Fast Reading
    Unit 5
     Part A Text
      TextA American Business Heroes
      TextB The Eskimo Widow
     Part B Fast Reading
    Unit 6
     Part A Text
      TextA Henry Ford and the American Automobile
      TextB The Higher Education of the USA
     Part B Fast Reading
    Unit 7
     Part A Text
      TextA Types of Business Organizations
      TextB The Trouble with Being a Tycoon
     Part B Fast Reading
    Unit 8
     Part A Text
      TextA Other Types of Business Organizations
      TextB Woolworth Closing Down
     Part B Fast Reading
    Unit 9
     Part A Text
      TextA The Coca-Cola Company’S First Hundred Years(Ⅰ)
      TextB The Coca—Cola Company’S First Hundred Years(Ⅱ)
     Part B Fast Reading
    Unit 10
     Part A Text
      TextA Brand and Brand Names(Ⅰ)
      TextB Brand and Brand Names(Ⅱ)
     Part B Fast Reading
    Test2
    Vocabulary
    Key