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05439商务英语阅读 新编商务英语泛读(2、3、4) 吴长镛等 高等教育出版社--自学考试指定教材

  • 作者:吴长镛
  • 出版社:高等教育出版社
  • 出版日期: 2004年8月 2005年2月
  • 图书书号/ISBN: 9787040155877 9787040137781 9787040178579
  • 定价:¥101.0元
  • 本店价:¥101.0元
  • 类型:指定教材
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    图书简介

    《新编商务英语泛读》是商务英语系列教材之一。教材中的语言材料均选自当代英美报刊杂志以及某些商务专著,其内容新颖、涉及面广。本教材旨在通过较大量的阅读,使学生巩固已学的基本词汇和语法知识,扩大词汇量,加强语感,提高英语阅读能力。若配合本系列教材的其他分册使用,则更能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。
    考虑到商务英语初学者的英语语言基础尚不扎实,以前又很少接触商务材料,我们对教材中涉及商务知识的阅读材料作了精心设计:随着学生在其他专业课中商务知识的逐步增加,本教材中商务材料所占的比例逐渐增大。在第1、2册中商务材料约占60%以上,在第3、4册中占80%以上,第5、6册课文均为商务材料。
    本教材共计6册,每册10个单元。每单元分2个部分。第1部分由课文(Text)及相应的练习组成,其中TextA可作为主课文使用,TextB可作HomeReading使用,教师亦可根据需要作适当调整;第2部分为快速阅读(FastReading),每单元都配有2篇短文及相应的练习,其目的是培养学生在有限时间内快速准确地获取主要信息的能力,此部分可在课堂规定的时间内完成。本教材每册各配有期中与期末2套自测题,用以检查已学过的词汇、语言知识、商务知识及阅读理解能力。每册书后附有该册生词总表及练习答案,供教师和学生参考。
    本教材可供普通高等学校、高等职业学校、高等专科学校以及高等学校商务英语专业的学生使用,亦可用作爱好英语的非商务英语专业学生的自学课本。各学校在使用本教材时可根据学生英语及商务知识的基础灵活掌握。英语基础好的学生可以直接用第2册作起点,也可有选择地使用课本中的商务材料。


    图书目录

     

    新编商务英语泛读2 

    Unit I
    Part A Text
    Text A Advertising
    Text B Seven Ways to Sleep Better Tonight
    Part B Fast Reading

    Unit2
    Part A Text
    Text A Money and Its Functions
    Text B Are We Headed for the Cashless Society?
    Part B Fast Reading

    Unit 3
    Part A Text
    Text A Steps in Entering Business in China
    TextB No Job to Go to
    Part B Fast Reading

    Unit 4
    Part A Text
    Text A Dell Cracks China
    Text B Who Lives Longer?
    Part B Fast Reading

    Unit 5
    Part A Text
    Text A The Job Search
    Text B Women Need Not Apply
    Part B Fast Reading
    lest I

    Unit 6
    Part A Text
    Text A Protecting Against Economic Loss (Ⅰ )
    Text B Protecting Against Economic Loss (Ⅱ )
    Part B Fast Reading

    Unit 7
    Part A Text
    Text A Concepts Behind Consumers Actions
    Text B My Own Meals
    Part B Fast Reading

    Unit 8
    Part A Text
    Text A Japanese Style of Management
    Text B Bill Gates
    Part B Fast Reading

    Unit 9
    Part A Text
    Text A Stocks and Bonds ( Ⅰ )
    Text B Stocks and Bonds ( Ⅱ )
    Part B Fast Reading

    Unit 10
    Part A Text
    Text A Types of Products
    Text B Packaging
    Part B Fast Reading
    Test
    vocabulary
    key

    新编商务英语泛读3

    Unit 1
    Part A Text
    Text A Pricing (I)
    Text B Pricing (Ⅱ)
    Part B Fast Reading

    Unit 2
    Part A Text
    Text A Aspects of Culture (I)
    Text B Aspects of Culture (Ⅱ)
    Part B Fast Reading

    Unit 3
    Part A Text
    Text A The Marketing Mix. The Four Ps
    Text B Burger King Revamps Its Image
    Part B Fast Reading

    Unit 4
    Part A Text
    Text A Promotion
    Text B How to Improve Your Communication Effectiveness?
    Part B Fast Reading

    Unit 5
    Part A Text
    Text A Physical Distribution
    Text B Famous Amos
    Part B Fast Reading
    Test 1

    unit 6
    Part A Text
    Text A Customer Relations
    Text B Stew Leonard’s: The Worlds Largest Dairy Store
    Part B Fast Reading

    Unit 7
    Part A Text
    Text A International Marketing
    Text B Parker Pens Globalization Strategy
    Part B Fast Reading

    Unit 8
    Part A Text
    Text A Methods of Payment in Foreign Trade
    Text B The American Banking System
    Part B Fast Reading

    Unit 9
    Part A Text
    Text A Introduction to Companies
    Text B The Income Statement and the Balance Sheet
    Part B Fast Reading

    Unit 10
    Part A Text
    Text A Contracts
    Text B Foreign Exchange
    Part B Fast Reading

    Test 2
    Vocabulary
    Key

     

    新编商务英语泛读4 

    Unit 1
    Part A Text
    Text A Public Relations
    Text B Disney Expands Its Product Mix
    Part B Fast Reading

    Unit 2
    Part A Text
    Text A Reflex Buying
    Text B Her Choice
    Part B Fast Reading

    Unit 3
    Part A Text
    Text A Marketing Wizard
    Text B Marge, a Top-notch Salesperson
    Part B Fast Reading

    Unit 4
    Part A Text
    Text A Eight Steps to Success in Negotiating
    Text B Funds Find a Mutual Admiration Society
    Part B Fast Reading
    Unit 5
    Part A Text
    Text A Going Downmarket
    Text B Getting a Grip on the Market
    Part B Fast Reading
    Test 1

    Unit 6
    Part A Text
    Text A A Dragon Raises Its Head
    Text B A Critical Eye on Shanghai
    Part B Fast Reading

    Unit 7
    Part A Text
    Text A H-Share Fever
    Text B When It Pays to List at Home
    Part B Fast Reading

    Unit 8
    Part A Text
    Text A Window of Opportunity
    Text B Mrs, Wang Gets a Taste for Credit
    Part B Fast Reading

    Unit 9
    Part A Text
    Text A China's Hi-tech Lure
    Text B Small, Supple and Successful
    Part B Fast Reading

    Unit 10
    Part A Text
    Text A Currency Questions
    Text B A Brave New World?
    Part B Fast Reading
    Test 2
    vocabulary
    key