《新编商务英语泛读》是商务英语系列教材之一。教材中的语言材料均选自当代英美报刊杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列教材的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。
考虑到商务英语初学者的英语语言基础尚不扎实，以前又很少接触商务材料，我们对教材中涉及商务知识的阅读材料作了精心设计：随着学生在其他专业课中商务知识的逐步增加，本教材中商务材料所占的比例逐渐增大。在第1、2册中商务材料约占60％以上，在第3、4册中占80％以上，第5、6册课文均为商务材料。
本教材共计6册，每册10个单元。每单元分2个部分。第1部分由课文（Text）及相应的练习组成，其中TextA可作为主课文使用，TextB可作HomeReading使用，教师亦可根据需要作适当调整；第2部分为快速阅读（FastReading），每单元都配有2篇短文及相应的练习，其目的是培养学生在有限时间内快速准确地获取主要信息的能力，此部分可在课堂规定的时间内完成。本教材每册各配有期中与期末2套自测题，用以检查已学过的词汇、语言知识、商务知识及阅读理解能力。每册书后附有该册生词总表及练习答案，供教师和学生参考。
本教材可供普通高等学校、高等职业学校、高等专科学校以及高等学校商务英语专业的学生使用，亦可用作爱好英语的非商务英语专业学生的自学课本。各学校在使用本教材时可根据学生英语及商务知识的基础灵活掌握。英语基础好的学生可以直接用第2册作起点，也可有选择地使用课本中的商务材料。
Unit I
Part A Text
Text A Advertising
Text B Seven Ways to Sleep Better Tonight
Part B Fast Reading
Unit2
Part A Text
Text A Money and Its Functions
Text B Are We Headed for the Cashless Society?
Part B Fast Reading
Unit 3
Part A Text
Text A Steps in Entering Business in China
TextB No Job to Go to
Part B Fast Reading
Unit 4
Part A Text
Text A Dell Cracks China
Text B Who Lives Longer?
Part B Fast Reading
Unit 5
Part A Text
Text A The Job Search
Text B Women Need Not Apply
Part B Fast Reading
lest I
Unit 6
Part A Text
Text A Protecting Against Economic Loss (Ⅰ )
Text B Protecting Against Economic Loss (Ⅱ )
Part B Fast Reading
Unit 7
Part A Text
Text A Concepts Behind Consumers Actions
Text B My Own Meals
Part B Fast Reading
Unit 8
Part A Text
Text A Japanese Style of Management
Text B Bill Gates
Part B Fast Reading
Unit 9
Part A Text
Text A Stocks and Bonds ( Ⅰ )
Text B Stocks and Bonds ( Ⅱ )
Part B Fast Reading
Unit 10
Part A Text
Text A Types of Products
Text B Packaging
Part B Fast Reading
Test
vocabulary
key
新编商务英语泛读3
Unit 1
Part A Text
Text A Pricing (I)
Text B Pricing (Ⅱ)
Part B Fast Reading
Unit 2
Part A Text
Text A Aspects of Culture (I)
Text B Aspects of Culture (Ⅱ)
Part B Fast Reading
Unit 3
Part A Text
Text A The Marketing Mix. The Four Ps
Text B Burger King Revamps Its Image
Part B Fast Reading
Unit 4
Part A Text
Text A Promotion
Text B How to Improve Your Communication Effectiveness?
Part B Fast Reading
Unit 5
Part A Text
Text A Physical Distribution
Text B Famous Amos
Part B Fast Reading
Test 1
unit 6
Part A Text
Text A Customer Relations
Text B Stew Leonard’s: The Worlds Largest Dairy Store
Part B Fast Reading
Unit 7
Part A Text
Text A International Marketing
Text B Parker Pens Globalization Strategy
Part B Fast Reading
Unit 8
Part A Text
Text A Methods of Payment in Foreign Trade
Text B The American Banking System
Part B Fast Reading
Unit 9
Part A Text
Text A Introduction to Companies
Text B The Income Statement and the Balance Sheet
Part B Fast Reading
Unit 10
Part A Text
Text A Contracts
Text B Foreign Exchange
Part B Fast Reading
Test 2
Vocabulary
Key
Unit 1
Part A Text
Text A Public Relations
Text B Disney Expands Its Product Mix
Part B Fast Reading
Unit 2
Part A Text
Text A Reflex Buying
Text B Her Choice
Part B Fast Reading
Unit 3
Part A Text
Text A Marketing Wizard
Text B Marge, a Top-notch Salesperson
Part B Fast Reading
Unit 4
Part A Text
Text A Eight Steps to Success in Negotiating
Text B Funds Find a Mutual Admiration Society
Part B Fast Reading
Unit 5
Part A Text
Text A Going Downmarket
Text B Getting a Grip on the Market
Part B Fast Reading
Test 1
Unit 6
Part A Text
Text A A Dragon Raises Its Head
Text B A Critical Eye on Shanghai
Part B Fast Reading
Unit 7
Part A Text
Text A H-Share Fever
Text B When It Pays to List at Home
Part B Fast Reading
Unit 8
Part A Text
Text A Window of Opportunity
Text B Mrs, Wang Gets a Taste for Credit
Part B Fast Reading
Unit 9
Part A Text
Text A China's Hi-tech Lure
Text B Small, Supple and Successful
Part B Fast Reading
Unit 10
Part A Text
Text A Currency Questions
Text B A Brave New World?
Part B Fast Reading
Test 2
vocabulary
key
